Best Software for Email Marketing

Email marketing is a crucial part of any marketing strategy, and finding the right tools can make all the difference. There are many (many!) email marketing platforms to choose from, so it’s worth comparing the cost and features of some of the most popular services to determine which one will work best for you.

In this guide, you'll find a comparison of the top email marketing platforms, so by the end of the article, you'll have a clear idea of which one is the best choice for you.

Mailchimp

Mailchimp is a popular and user-friendly email marketing platform that helps businesses create, send, and analyze email campaigns with ease. It offers a drag-and-drop email builder, allowing even beginners to design professional emails without coding. With customizable templates and mobile-responsive designs, Mailchimp ensures your emails look great on any device.  

One of Mailchimp’s key strengths is audience segmentation, allowing you to target specific groups based on factors like location, purchase history, or engagement. It also enables email personalization, adding dynamic content such as subscriber names or tailored product recommendations.

The platform also provides comprehensive analytics, tracking key metrics like open rates, click-through rates, and bounce rates, to help you improve your campaigns over time. A/B testing is another feature that lets you test and refine different elements of your emails.

Pricing

Mailchimp offers a free plan for businesses with fewer than 500 subscribers, while its paid plans unlock more advanced features such as automation and detailed reporting. It’s an excellent choice for businesses looking to get started with email marketing or grow their efforts as they scale.

Overall, Mailchimp is an easy-to-use, powerful tool that makes email marketing accessible for businesses of all sizes, offering the right balance of simplicity, automation, and analytics to help you connect with your audience and achieve your marketing goals.

Possible Mailchimp Intergrations

HubSpot

HubSpot Email Marketing is a robust tool designed to help businesses create, send, and optimize email campaigns that engage and convert. With its user-friendly drag-and-drop email builder, even beginners can design professional-looking emails without needing coding skills. HubSpot offers a variety of customizable templates, ensuring your emails are visually appealing and match your brand’s style.  

Personalization is at the heart of HubSpot’s email marketing tool. You can segment your contacts based on factors like behavior, location, or lifecycle stage, and send highly targeted emails that resonate with each audience. This level of personalization increases engagement and makes your emails more relevant, ultimately driving higher conversion rates.

The platform’s A/B testing features let you experiment with different email elements such as subject lines, content, and calls to action. By analyzing performance data, you can optimize your campaigns for better results. HubSpot also provides detailed analytics, offering insights into open rates, click-through rates, and engagement, so you can track the success of your campaigns and make data-driven decisions.

Pricing

HubSpot’s email marketing tool is free for businesses starting out, with basic features included. As your needs grow, HubSpot offers paid plans with advanced automation, reporting, and segmentation features that scale with your business.

In summary, HubSpot Email Marketing is a powerful, easy-to-use tool that allows businesses to create personalized, automated, and optimized email campaigns. It’s a great solution for businesses looking to improve customer engagement and drive better results from their email marketing efforts.

Possible HubSpot Intergrations

Campaigner

Campaigner is a comprehensive email marketing tool designed to help businesses create, manage, and optimize their email campaigns with ease. Known for its robust features, Campaigner allows users to design professional-looking emails using a drag-and-drop editor, making it accessible even to those with no coding experience. It offers a wide range of customizable templates, so businesses can quickly create emails that are not only visually appealing but also aligned with their brand’s identity.  

One of the standout features of Campaigner is its advanced segmentation options, which enable businesses to target specific groups within their audience based on various criteria such as demographics, engagement, and purchase behavior. This allows for highly personalized and relevant email campaigns, increasing the chances of engagement and conversions. The platform also provides dynamic content capabilities, allowing users to tailor emails to each subscriber’s unique preferences and actions, making communication more effective.

With its detailed reporting and analytics tools, Campaigner provides valuable insights into how email campaigns are performing. You can track open rates, click-through rates, bounce rates, and other key metrics, helping you refine your strategies and improve future campaigns. Additionally, Campaigner offers integration with various third-party applications, providing even more ways to automate and streamline your marketing efforts.

Overall, Campaigner is a powerful and flexible email marketing solution that suits businesses of all sizes. Its easy-to-use interface, combined with advanced features like segmentation, automation, A/B testing, and reporting, makes it an excellent choice for businesses looking to enhance their email marketing efforts and drive better results. Whether you’re a small business or a larger enterprise, Campaigner offers the tools you need to succeed in the competitive world of email marketing.

Brevo

Brevo (formerly known as Sendinblue) is a versatile email marketing tool that combines powerful features for both marketing and sales. Recently rebranded, Brevo offers a range of new capabilities, including a comprehensive CRM, centralized solutions for managing sales meetings, calls, and chats, as well as improved deal tracking. These enhancements make Brevo an ideal tool for businesses looking to streamline their marketing efforts while maintaining control over their sales processes.  

The drag-and-drop editor and dozens of customizable templates make designing emails a breeze, while the AI Assistant provides helpful content prompts to get you started, making the email creation process faster and more intuitive. Though the AI functionality is simple, it integrates well into the platform to enhance your workflow.

Pricing

Brevo’s free plan comes with the generous benefit of up to 100,000 contacts, allowing you to manage large lists and segment them as needed. However, while the free plan does have a limit on the number of emails you can send per day, you can purchase prepaid credits to extend this limit as needed.

For businesses looking to automate further, Brevo integrates with viaSocket, allowing you to automatically add new subscribers from sources like Google Contacts, Mailchimp, Facebook Lead Ads, and more. This integration helps ensure your email lists are always up-to-date and reduces manual work, allowing you to focus on growing your business.

Overall, Brevo offers a comprehensive suite of email marketing tools, from campaign creation to automation, segmentation, and CRM. Whether you’re a small business or scaling enterprise, Brevo provides an affordable and user-friendly solution to enhance your email marketing efforts.

Omnisend

Omnisend is a powerful email marketing tool designed to help businesses of all sizes create and execute highly targeted campaigns. It offers a user-friendly platform that combines email marketing, automation, and SMS marketing all in one place. Omnisend stands out for its ease of use, offering a drag-and-drop email builder that lets you create professional emails without the need for any coding knowledge. It also provides a variety of pre-designed templates that can be customized to match your brand’s style and messaging.  

Omnisend also excels in segmentation, allowing businesses to target specific groups based on a wide range of criteria such as purchase history, location, and engagement. This enables you to send tailored messages to the right people at the right time, increasing the effectiveness of your campaigns.

With its detailed reporting and analytics, Omnisend helps you track the performance of your campaigns in real-time. You can easily monitor key metrics like open rates, click-through rates, and conversions, allowing you to make data-driven decisions and improve future campaigns.

Overall, Omnisend is an excellent choice for businesses looking for a comprehensive and easy-to-use email marketing platform. Its combination of email, automation, and SMS marketing, along with powerful segmentation and analytics tools, makes it a versatile solution that can grow with your business needs. Whether you're a small business or an established enterprise, Omnisend offers the tools and flexibility needed to drive successful marketing campaigns.