8 Easy Ways to Improve WhatsApp Marketing in 2024 | A Complete Guide

In this blog, we’ll explore 8 ways to improve WhatsApp marketing. Plus, we’ll highlight the best tool to help you automate your WhatsApp marketing efforts.

WhatsApp Business has been downloaded over 100 million times on Google Play and is ranked among the top three business apps on the App Store. It’s become the go-to communication tool for almost every company.

Even if you’re not using it yet, chances are some of your competitors are. As of June 2023, WhatsApp Business had more than 200 million monthly active users worldwide. This means WhatsApp marketing could be the magic that turns your marketing efforts into gold.

In this Article -

• What is Whatsapp Marketing?

• 8 Ways to Improve Whatsapp Marketing in 2024

• What are the Benefits of WhatsApp Marketing?

• Some Popular Tools for Whatsapp Marketing

• How to Automate WhatsApp Marketing with viaSocket?

What is Whatsapp Marketing?

WhatsApp Marketing is like having a friendly chat with your customers, rather than sending formal emails or ads. It’s a personal way for businesses to connect, share updates, offer special deals, and answer questions in a casual, conversational style. Think of it as talking to a friend—sharing images, videos, and messages that feel genuine and not overly promotional.

Businesses can also create a sense of community by forming WhatsApp groups or using broadcast lists to send exclusive offers, behind-the-scenes content, or invite customers to special events. However, it’s important not to overwhelm people. Since WhatsApp is a personal space where people connect with family and friends, businesses should send fewer, more meaningful messages.

In short, WhatsApp Marketing is about building real, authentic relationships with your customers, focusing on quality interactions rather than just pushing sales. By being thoughtful and respectful, businesses can strengthen customer loyalty and grow.

8 Ways to Improve Whatsapp Marketing in 2024

From sending personalized messages and using WhatsApp Business features to automating replies and sharing fun, engaging content, these 8 tips will help you connect better with your customers, increase engagement, and grow your business. Stay ahead with easy, effective strategies for WhatsApp marketing!

Segment Your Audience for Personalized Messaging

Audience segmentation is essential for delivering relevant content. It means dividing your contacts into smaller groups based on things like age, behavior, or past actions. This helps you send messages that are more relevant to each group.

• Benefits: You'll get better engagement and make your customers happier.
• Tip: Use past data to send personalized offers, product suggestions, or special birthday deals that make your customers feel special and valued.

Use Rich Media to Enhance Engagement

WhatsApp supports a variety of media formats, including images, videos, GIFs, and documents. By using these in your marketing plan, you may improve the visual attractiveness and engagement of your messaging.

• Benefits: Increased User Engagement and Message Visibility
• Tip: Send video tutorials, product demos, or behind-the-scenes content to keep your audience interested.

Implement WhatsApp Chatbots for Customer Service

Chatbots can be integrated into WhatsApp to handle FAQs, guide customers through their buying journey, or offer instant responses. With AI-powered chatbots becoming smarter, they can handle more complex queries, making customer service faster and more efficient.

• Benefits: 24/7 Customer Support and Reduced Response Time
• Tip: Program your chatbot to recognize keywords related to customer inquiries and provide relevant answers immediately.

Utilize WhatsApp Status for Promotions

WhatsApp Status, which functions similarly to Instagram Stories, allows businesses to share updates, promotions, or event announcements with their audience. This feature provides an additional touch-point for your marketing strategy and can help increase visibility.

• Benefits: Direct Communication with Engaged Users
• Tip: Post limited-time offers, product launches, or behind-the-scenes content to generate interest and urgency.

Collect Feedback and Conduct Surveys

WhatsApp is a great platform for collecting customer feedback. You can easily send surveys or ask for reviews via a direct message, providing a more personal way to gather customer opinions.

• Benefits: Better Insights and Improved Customer Satisfaction
• Tip: Offer customers a discount or free shipping on their next purchase to encourage them to complete surveys.

Provide Exclusive Offers and VIP Programs

Encourage customers to subscribe to your WhatsApp list by offering exclusive deals, early access to products, or special promotions. This creates a sense of exclusivity and urgency, boosting customer loyalty.

• Benefits: Customer Retention and Higher Conversion Rates
• Tip: Send flash sales or early bird offers to your WhatsApp contacts before they’re made available on other channels.

Utilize Meta Ads to Drive Traffic to WhatsApp

Meta (formerly Facebook) ads can be a powerful tool to drive traffic directly to your WhatsApp. By using the "Click to WhatsApp" feature in Meta ads, you can target specific audiences on Facebook and Instagram, prompting them to initiate a chat with your business on WhatsApp. This helps in generating leads, boosting customer inquiries, and driving more personalized engagement.

• Benefits: Increased Lead Generation, Direct Customer Engagement, and Higher Conversion Rates
• Tip: Use Meta ads to promote exclusive offers or discounts that users can claim only by interacting via WhatsApp, encouraging instant connections and conversations.

Meta ads, combined with WhatsApp, allow businesses to seamlessly integrate paid marketing efforts with direct communication, creating a smooth customer journey from ad impression to engagement.

Create Campaigns with WhatsApp Polls and Quizzes

Engage your audience with interactive campaigns by using WhatsApp's poll or quiz features. These tools allow businesses to interact with customers in fun and engaging ways while gathering valuable insights. Polls can help you understand customer preferences, while quizzes can be used to gamify interactions, rewarding customers for their participation with special offers or discounts.

• Benefits: Increased Engagement, Valuable Insights, and Enhanced Customer Loyalty
• Tip: Run seasonal or product-related quizzes where customers can win prizes or receive personalized recommendations based on their answers.

Interactive campaigns foster stronger connections with your audience and encourage them to actively engage with your brand, making your WhatsApp marketing more dynamic and customer-centric.

What are the Benefits of WhatsApp Marketing?

WhatsApp marketing allows businesses to engage directly with customers in a personal, real-time manner, leading to higher engagement and stronger relationships. It's cost-effective, easy to use, and helps businesses create targeted, personalized campaigns that boost customer satisfaction and loyalty.

These are some of the benefits of WhatsApp Marketing:

Higher User Engagement

We all love spending time on WhatsApp, whether it’s chatting with friends, sharing updates, or staying connected with family. This presents an incredible opportunity for businesses to connect with their customers in a meaningful way. By leveraging WhatsApp, companies can engage with their audience directly and create strong, lasting relationships.

Worldwide Accessibility

With over 5 billion downloads on both iOS and Android platforms, WhatsApp has truly become a global phenomenon, connecting people from all walks of life. And for businesses, you can reach people from all corners of the earth.

So, whether you're a small shop or a big brand, using WhatsApp can really help you connect with your audience and build a loyal community around your business.

High Open rates 

In contrast to SMS and emails, WhatsApp demonstrates a strikingly higher open rate of 98%, indicating that nearly all messages sent are read.

Mind Blowing Fact : 57.82% of WhatsApp messages receive a response within a minute.

It's a fantastic opportunity for businesses to stand out and attract more genuine customers to their brand.

Source: Statista

Higher and more Conversion rates

But just getting your messages read isn’t enough; what really matters for any business is conversion. While emails and SMS usually have conversion rates between 2-5%, WhatsApp truly stands out with impressive conversion rates of 66%. That means for every 100 people who receive a message on WhatsApp, 66 actually engage and convert into customers!

This huge difference really highlights the potential advantage of switching from emails and SMS to WhatsApp for your business communications. It's not just about reaching your audience; it's about turning those interactions into real results!

Increased Customer Satisfaction

WhatsApp Marketing offers a unique advantage: it fosters stronger connections with customers through personalized, direct communication. This approach can significantly boost customer satisfaction and loyalty.

By engaging customers on a platform they use daily, businesses create a more intimate and accessible relationship. It's akin to having a direct line to your customers, making them feel valued and heard.

Analytics

If you're planning to use WhatsApp Marketing software, you're in for a treat with powerful analytics tools at your fingertips. These comprehensive tools provide detailed insights, enabling you to track your campaign performance, optimize engagement, and make informed, data-driven decisions for your marketing strategy.

With these analytics, you'll know precisely what's working and where to pivot, ensuring you're always on the right track to connect with your audience in the most effective way possible. 

Easy to Use

WhatsApp became popular worldwide thanks to its simple, user-friendly interface. No need to log in or log out—just stay connected with your own contacts and enjoy personalized chats. This simplicity is what makes it so appealing, even for businesses. They can easily benefit by sending personalized messages directly to every customer, making communication feel effortless and personal.

A Statista study reveals that chats and calls are the most popular, with users frequently sharing texts, images, GIFs, and videos.

Some Popular Tools for Whatsapp Marketing

These are some popular tools to enhance your WhatsApp Marketing:

MSG91

MSG91, a leading WhatsApp marketing tool designed to enhance your customer engagement strategy. With MSG91, businesses can leverage the power of WhatsApp to send personalized messages, updates, offers, and important notifications directly to customers, ensuring effective communication and a seamless user experience.

Reasons to choose MSG91

1. Personalized Messaging: Send tailored messages to enhance customer experience.
2. Automation Capabilities: Schedule messages and automate customer interactions.
3. Targeted Campaigns: Segment audience for more effective communication.
4. Rich Media Support: Send images, videos, and documents directly via WhatsApp.
5. Detailed Analytics: Gain insights to measure and optimize campaign performance.
6. Reliable Delivery: High delivery rates to ensure your messages reach every customer.
7. User-Friendly Platform: Easy setup and intuitive interface for quick on-boarding.

Pricing

In MSG91, conversation-based pricing works on the WhatsApp Business Platform. Charges are applied per conversation, not per individual message sent or received.

Conversations are 24-hour message threads between you and your customers. They are opened and charged when messages you send to customers are delivered.

Conversations are categorized with one of the following categories:

For further queries refer to this link - Facebook pricing.

Brevo

Brevo is a powerful WhatsApp marketing tool that helps businesses easily connect with their customers. As an official WhatsApp API partner, Brevo lets you send personalized messages, promotions, and important updates directly through WhatsApp.

It offers simple features like automation, audience segmentation, and campaign scheduling, all in an easy-to-use interface. You can also share images, videos, and documents to make your campaigns more engaging. With its detailed analytics, you can track your performance and improve your marketing strategy.

If you want to boost customer engagement, automate communication, or increase brand visibility, Brevo is a great solution for your WhatsApp marketing needs.

Reasons to choose Brevo

1.  WhatsApp API Partner: Ensures secure and compliant messaging.
2. User-Friendly Interface: Easy setup and management of campaigns without technical expertise.
3. Automation Features: Automate messages for better customer engagement.
4. Audience Segmentation: Send targeted messages to specific customer groups.
5. Rich Media Support: Share images, videos, and documents to enhance engagement.
6. Detailed Analytics: Track campaign performance for data-driven improvements.
7. Scalable Solution: Suitable for businesses of all sizes, from small enterprises to large companies.

Pricing of Brevo:

WATI

Wati is a WhatsApp API partner for bulk messaging, broadcasts, and customer communication.

Designed with user-friendliness in mind, WATI offers a simple interface and drag-and-drop builder for non-technical users to easily create WhatsApp campaigns. For those with technical skills, WATI provides access to the API Gateway.

The platform's focus is entirely on WhatsApp, which may be advantageous or limiting, depending on your needs. If your goal is to run advanced WhatsApp campaigns, WATI is a strong choice.

Reasons to choose Wati

1. Official WhatsApp API Partner: Ensures reliability and compliance with WhatsApp guidelines.
2. User-Friendly Interface: Easy setup with a drag-and-drop builder, perfect for non-technical users.
3. Personalization: Create customized WhatsApp campaigns effortlessly.
4. Scalable Bulk Messaging: Efficiently send bulk messages and broadcasts to reach a wide audience.
5. Advanced Campaign Features: Specialized tools for targeted WhatsApp campaigns.
6. API Access: Offers flexibility for developers with an accessible API Gateway.
7. Focused Solution: Dedicated to WhatsApp, providing in-depth features for WhatsApp-only campaigns.

Pricing of Wati:

How to Automate WhatsApp Marketing with viaSocket?

If you're looking to elevate your WhatsApp marketing strategy, viaSocket is here to simplify WhatsApp campaigns and improve audience engagement. With viaSocket, you can easily integrate WhatsApp as a marketing channel to many other apps to  automate your messaging, and ensure that your communications are personalized and impactful. It's the tool you need to boost your open rates, gather customer insights, and create meaningful relationships—all through the world’s most popular messaging platform.

In many ways, you can automate your WhatsApp marketing with viaSocket!

1. Automated Welcome Messages: When a new customer sends a message to your business, viaSocket can automatically respond with a personalized welcome message. This helps create an immediate positive first impression without manual intervention.
2. Scheduled Campaigns: Schedule promotional messages, like discounts or event announcements, to be sent to your customers at optimal times. For instance, you could schedule festive offers weeks in advance to boost engagement during the holiday season.
3. Follow-up Messages: Send automated follow-ups to customers who have shown interest in your product but haven’t completed a purchase. For instance, if someone adds items to their cart but doesn’t check out, viaSocket can send a reminder to complete the purchase.
4. Event and Appointment Reminders: Automate reminders for upcoming events, bookings, or appointments. For example, a clinic can use viaSocket to send reminders to patients about their appointments, reducing no-show rates.

Frequently Asked Questions